Project Intro
The client approached me with a common challenge: The client had just launched their Shopify store and needed proper tracking in place. No analytics had been set up yet — they wanted visibility into product views, add-to-carts, checkouts, and purchases.
They needed a clean GA4 setup with full eCommerce tracking, fast.
Project Description
I Set up a new Google Analytics(GA4) property Implemented Google Tag Manager(GTM) for flexible tagging Integrated Enhanced eCommerce tracking using a custom Datalayer and configure GA4 Enhanced Ecommerce Tracking with all the recommended events, including:
- view_item_list – Track when users browse product lists.
- view_item – Monitor individual product views.
- add_to_cart – Identify when products are added to the cart.
- view_cart – Track visits to the shopping cart.
- remove_from_cart – Analyze cart abandonment behavior.
- begin_checkout – Understand checkout initiations.
- add_shipping_info – Measure when users add shipping details.
- add_payment_info – Track payment information input.
- purchase – Capture completed transactions and revenue.
Important Facts
By implementing Enhanced Ecommerce Tracking in Google Analytics(GA4), client gets following benefits:
- Gain a detailed understanding of user activity on your site.
- Identify high-performing products and optimize inventory.
- Measure conversions from different marketing campaigns.
- Reduce cart abandonment rates by analyzing checkout behavior.
- Improve customer journey tracking for better user experience.
💬 Client Feedback
We finally understand how users are interacting with our store. Shib’s setup helped us find bottlenecks and optimize the checkout process within a week!
Need help with your Google Analytics setup?
📩 Contact me for a free tracking audit or book a consultation.
Skills
Google Analytics, Google Tag Manager
Industry
Fashion & Apparel
Platform
Shopify